Protected: Positive Community Impact Through Typography – w/ Lockwood Café

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Typography I

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For this project, we as a class are collaborated with Lockwood Cafe in Ames to engage their physical space with messaging around an initiative they were rolling out on social media. In many instances around the country, restaurant workers are regularly being treated with disrespect by customers as people emerge from lockdown and re-engage with their community. Lockwood Cafe was interested in developing positive messages for their physical space as a model of how we should engage with each other.


The campaign statements are:

Be Kind.

Be Courteous.

Be Patient.


Over the course of three weeks and a sketch-driven iterative process, each student designed a 6×4 postcard, an 11×17 poster, and a 24×36 poster. Working with Lockwood Café owner Sharon Stewart, a selection of designs were installed around the café. Every student had one piece exhibited. Lockwood was so excited by the results, 500 postcards and 500 11×17 posters were printed, 25 copies of each student’s design. Postcards are given away free in the café and the 11×17 designs are made available as coloring sheets for patrons of all ages.

Project Goals
  • Choose high-quality, relevant typefaces related to content, intent, and meaning.
  • Work with type at a variety of scales physically, to be read and engaged with form a variety of distances.
  • Explore typographic hierarchy through the use of basic design principles.
  • Utilize sketching as an integral part of the design process.
  • Practice iteration as a valuable part of the design process.
  • Work with a local community partner to express messages and meaning using only typography throughout a physical space.